The Symbolic SWIFT

One of the fastest and most agile birds on the planet is the swift bird. Its remarkable wing structure shows a steadily gliding bird. To prevent exhaustion, the wing converts potential energy to counteract the aerodynamic forces.

The wing features a non-powered flight, with fixed wings at a constant flight speed. In other words, the swift demonstrates nature’s ability to turn adversity into a benefit.

Last week, Aria boldly assigned the SWIFT bird as the new symbol of Aria’s solution line, which shows similarity to the swift bird wing:

Agility – The  solution contains a wide range of capabilities, and like the bird’s wing, it employs force, by leveraging Aria’s contact center expertise in collaborative requirements and solution design sessions.

Speed – Like a fast bird, the Swift solutions limits wasted time on customization, and offers a 60 day deployment option.

Control – The Swift solution is built, maintained and supported easily, through simple configurations.

Maneuverability – The software, hardware, and omni-channel features a rich and a broad suite, which adapts to any environment.

Adversity into Benefit – It’s more affordable and lower risk than traditional custom implementations, which increases SWIFT’s return on investment.

While SWIFT solutions are suitable for many contact centers right out of the box, it can be expanded to provide the capabilities of larger and more expensive solutions. The line currently includes the SWIFT Premises solution and SWIFT assets.

About Kelly Wilson

Kelly joined Aria in 2002, and is currently responsible for Aria’s professional services and support areas. Prior to joining Aria, Kelly had various operational and management contact center roles at both – CellularOne McCaw Communications and TELUS Mobility. Then, he joined Aria as a specialist in workforce management (WFM) and was instrumental in developing this practice.



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