The benefits of customer experience (CX) transformation are countless. Companies that excel at offering experiences that improve their customers’ lives not only have the most customers, but also the biggest bottom lines.
Although there are brands that have made significant transformations to delivering high-quality CX, customer surveys reveal that this is only true for 1 in 5 brands. For many organizations, there is still a lot of room for improvement.
But to offer excellent CX means taking it a step further, by undertaking the CX transformation. So that the entire company needs to become centered around your customers’ needs.