August 2019 FORRESTER REPORT:

The ROI Of CX Transformation

 

Why Read This Report

ROI-of-CX-TransformationCustomer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like training, technology, and professional services. Do the benefits of CX transformation outweigh the costs and result in positive ROI? And how can you make that determination for your company?

This report explains how to calculate the benefits, cost, and ROI of an enterprise-wide CX transformation and use the resulting ROI model to fuel a winning business case for CX transformation.

 

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