Forrester conducted a survey of over 110,000 US adult consumers in 2018, to help measure how well a brand’s customer experience strengthens the loyalty of its customers. In this report, the US Customer Experience Index, 2018, they reveal which brands rank the highest when it comes to CX quality. They found that emotion plays a bigger impact on brand loyalty than effectiveness or […]
David Murashige is a SVP of Customer Engagement. Prior to working at Aria, David worked as an independent consultant in the technology industry. His previous positions include GM of Syniverse’s EIS division and GM of Nortel’s contact center, messaging and self-service Enterprise business. In addition, he has held leadership positions across product, sales and operations teams across the technology sector with Avaya, Wells Fargo Bank and GTE.