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About Anne Parsons

Anne is the Salesforce Practice Manager at Aria Solutions. She took her 14 years of experience in building contact centers and evolved it into understanding how a business operates so that she could design and build business processes in Salesforce, equipped with automation and supporting data models. She enjoys helping the sales and service industry understand who their customers are, and how to engage them.

3 Quick Principles of Re-engineering a Process in Salesforce June 08, 2020

Designing a process from scratch is already a task and a half for your Salesforce org, but re-engineering a process is even a bigger undertaking when the process has been in use for some time. Many co...